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November 6, 2024

The Rocky Mount Event Center Economic Impact

TWIN COUNTY MEDIA

In the heart of Eastern North Carolina, the Rocky Mount Event Center (RMEC), managed by The Sports Facilities Companies since its inception in October 2018, has transformed into a pivotal economic engine for the city and surrounding regions. With its comprehensive facilities spanning 165,000 square feet, including 8 basketball courts, 16 volleyball courts, two banquet rooms, and a family entertainment center, the RMEC stands as a beacon of multifunctional activity that attracts thousands of visitors both domestically and internationally.


Since its opening, the RMEC has not only served as a prime location for sports tournaments but also as a versatile venue for corporate meetings, weddings, concerts, and more. Among the key events hosted are the NCC Pilgrimage Conference, attracting over 2,000 guests, and the King of Southern Soul concerts, selling out three years consecutively. The venue’s broad appeal is further demonstrated by the Washington Birthday Bash Volleyball tournament, which draws over 150 teams.


The local economic impact is profound. Events at the RMEC significantly boost hotel occupancy rates, particularly beneficial during what was traditionally a low season in the first quarter of the year. Now, thanks to a packed tournament schedule from January through July, local hotels enjoy sustained business, dispelling any notion of a 'down period.'


The RMEC’s strategic emphasis on sports tourism has cemented its reputation as Eastern North Carolina’s premier sports and entertainment venue. This focus is not just about providing upscale playing spaces but also about offering a unique visitor experience. Amenities such as diverse food options catering to all dietary needs, a full-service bar, and the Game Day family entertainment center with climbing walls, an aerial ropes course, and more, enrich the experience beyond the standard for sports venues.


Visitor testimonials frequently highlight the exceptional organization and facilities at RMEC, noting everything from the cleanliness to the engaging atmosphere that makes it an ideal venue for both participants and spectators. Event organizers like Troy Helton, a seasoned tournament director, praise the center for its top-notch facilities and the cooperative nature of its staff, underscoring its allure that extends across multiple states.


Looking ahead, the RMEC continues to evolve. Recent enhancements have made parking more accessible and improved the entrance on Albermarle Avenue, all aimed at enriching the guest experience. These improvements align with the center's long-term goal of remaining a leading venue in the region.


The success of the RMEC has spurred interest among developers, leading to increased business opportunities in Downtown Rocky Mount. This growth is evidenced by the surge in new restaurants, hotels, and retail spaces, all stimulated by the traffic and popularity of the Event Center. Moreover, the RMEC’s achievements have garnered state-wide recognition, winning the ConventionSouth Readers’ Choice Award consecutively and spotlighting Rocky Mount as a significant player in North Carolina’s economic landscape.


The Rocky Mount Event Center is more than just a venue; it’s a cornerstone of economic development and a showcase of the potential within Eastern North Carolina. As it continues to draw visitors and elevate the local economy, the RMEC stands as a testament to the power of strategic vision and community engagement in transforming a city’s economic and cultural dynamics.


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